Here we have Betty Koch at the Outdoor Ceramic Tile Testing Grounds, modeling “the 24 carat.” The copy reminds women that it is better to dress up in the color of a historically stable medium of exchange than pursue an individual career:
“All that glitters here is gold. It’s gold lastex woven in a diamond pattern. This is the kind of suit that makes man see stars at high noon. The suit costs $60.00 but is guaranteed to make your figure your fortune. In fact it does more for a girl than money in the bank.”Really, that’s what it says. When did money in the bank buy you a drink, complain about its wife, get cigar ash on your dress and grope you in the taxi?
Compare yesterday's suit with that of today : )